FUZE

A Day in the Life Of… Alex Haldemann, Chief Executive Officer at MetaDesign

Our Fuze community around the world get up to all sorts of activities, every day! Once a month we profile you, the user and a typical day in your shoes. If you’d like to participate please email bryony@fuze.com.

To kick things off, Alex Haldemann takes us through 24 hours running global branding agency, MetaDesign.

Alex Haldemann, CEO MetaDesign San Francisco

5:00am: Wake up, go for a run in North Beach – never missing the beautiful steps up to Coit Tower (one of San Francisco’s hidden gems).

6:00am: Walk across the street to MetaDesign San Francisco (I live 50 steps away from the office – the elevator ride up is longer than the commute across the road).

6:45am: Fuze with one of our European offices to discuss project updates.

8:00am: Grab my morning cappuccino at Jackson Street Café – an amazing café that serves cappuccinos just how I like them. The barista and owner Giovanni is Italian, and we always enjoy our chats.

9:00am: Internal meeting with MetaDesign San Francisco team to review current projects and set goals for the week.

10:00am: Client workshop in downtown San Francisco to develop a unique brand personality for a local start up in the hardware space (I’m impressed by the founders and their dedication towards the project).

1:30pm: Grab lunch at a wood-fire pizza food truck on the way back to the studio.

2:00pm: Fuze with a prospective client in Los Angeles.

2:30pm: Head to a local Irish bar with my son to watch the World Cup game and cry, because Switzerland didn’t win (France was simply too good).

4:00pm: Make an espresso (which doesn’t help to relax me from the loss).

4:30pm: Internal meetings to discuss project updates.

5:30pm: Make progress on an article I am writing on the role of “green” in branding.

7:00pm: Dinner and drinks with my wife at Kokkari, one of our favorite San Francisco restaurants.

10:30pm: Fuze with our Japanese client to discuss their social media strategy (FDA regulations make it hard to develop a creative strategy).

12:00am: Head to sleep (in my dreams, Switzerland wins).

Meta Design Crea

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